Eight changes in the hottest printing market and t

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After careful observation and reflection, the author believes that there have been eight changes in the book printing market in recent years. As a book printing enterprise mainly engaged in printing textbooks and textbooks for primary and secondary schools, it should attach great importance to it, actively respond to it, and come up with strategies. Only in this way can the enterprise develop healthily, continuously and rapidly

first, institutional changes

in the past, the book printing market was dominated by the state. In particular, the printing of textbooks and textbooks for primary and secondary schools is a state monopoly. What national fixed-point, provincial fixed-point, municipal fixed-point, etc., the government relies on administrative power to completely divide the huge market. Some individuals and small and medium-sized enterprises can't squeeze into the textbook printing market. Now, with the complete opening of the book and periodical printing market, the printing of textbooks and textbooks also presents a situation of equal competition among enterprises of various ownership. All state-owned, private, joint ventures, foreign capital, shares, individuals, etc. have entered. In particular, private individual enterprises, with their flexible and efficient means of competition, not only squeeze into all book printing fields, but also occupy half of the country, and even become the team with the most development potential, leading the state-owned book printing enterprises. Therefore, as a large state-owned book and periodical printing enterprise, we must change the attitude of the boss and the cumbersome and rigid system obstacles, decisively start with the system reform in which the petrochemical, steel, nonferrous metals and building materials industries grow by 7.2%, 7.2%, 11.4% and 9.6% respectively, and carry out joint-stock transformation of the enterprise, clarify property rights, establish internal corporate governance structure, and form the board of directors, board of supervisors The good mechanism of power constraints at all levels of the manager class, radiates the vitality of management internally, completes the docking of the market externally, and then competes with private enterprises on an equal footing, the survival of the fittest, so as to achieve the purpose of becoming stronger and bigger. Meet the severe challenges of the internationalization of the printing market

II. Product changes

the product structure of book and magazine printing enterprises, whose main business is textbooks and teaching materials, has changed significantly. In the past, there were large quantities. A batch of printed copies can range from hundreds of thousands to millions; Second, the variety is single. The national primary and secondary schools use the PEP Textbooks uniformly; Third, the publishing cycle is long. The short term is 50 days, and the long term is more than 60 days; Fourth, the qualified rate of product quality should be high, and the requirements for the rate of high-quality products are not strict; Fifth, the processing profit margin is high. Printing one color makes the unit price of live parts reach 39.5 yuan. Coupled with the costs of plate making, binding and self extracting paper, the processing income of the enterprise is relatively high. Now, there is a complete reversal. First, the batch is small. A batch of printed copies can range from tens of thousands to thousands, and some teaching aids have only a few hundred. Second, there are various varieties. What people's Education Edition, Beijing Normal University Edition, Jiangsu edition, Hebei edition, provincial edition, etc. Third, the printing cycle is short. More than 30 days, less than a week. Even individual products are only available for a day or two. Fourth, the product quality should not only be offset printing, but also color printing, and even make rigid regulations on the ink, paper and plate materials used. High quality rate of products is required. Fifth, the processing fee is low. Printing one color makes the processing cost of living parts only 18 yuan. After deducting labor costs and material consumption, the processing profit margin is almost zero. Such product changes, as a book printing enterprise, must be well adjusted and dealt with. First, we should strengthen the update of equipment, focusing on the purchase of small-size multi-color offset rotary machines and glue nail linkage lines, in order to improve the ability of enterprises to complete surprise production and meet the needs of textbook printing. Second, we should increase revenue and reduce expenditure. The so-called open source means working more, doing high value-added work, increasing the processing fee income of enterprises, and making up for the losses caused by the price reduction. The so-called throttling is to try every means to save costs. Not only from the production process, but also from the life of water, electricity, heating and other strict control, especially pay close attention to the saving of human costs, reduce redundant staff, standardize job consumption, reduce all the costs that can be reduced, and establish a good atmosphere of diligence and thrift to run enterprises. Third, constantly improve the ideological, technical and cultural quality of the staff. Be dedicated to your job, strengthen learning, and strive to be an innovative employee in the new era

III. technological changes

the changes in printing technology are changing with each passing day. Eliminating lead and fire and realizing light and electricity have become the glory of the past. The emerging digital printing, inkjet printing and web printing are not only fast and instant printing, but also on-demand printing, personalized printing, and even environmental protection and energy conservation. The change of printing technology has not only adapted to people's diversified and fast reading needs, but also brought great pressure and new enlightenment to a large number of old enterprises engaged in book printing. For printing technology, first, we should earnestly formulate medium - and long-term technological development plans for enterprises. Which equipment to retain, how long to retain, which equipment to transform, and how long to complete; It is necessary to make a detailed prediction and arrangement of which equipment to purchase, its progressiveness and practicality, and even the technical quality training of employees. Planning is not only based on our ability, but also do our best; It is not only advanced, but also economical and practical. Second, we should fully implement the plan. First, the renovation of books and periodicals equipment should be carried out year by year, one after another, without interruption or failure. Second, the skill training of employees should be institutionalized, planned, arranged, organized and assessed, and employees should be encouraged to become talents by self-study and post; It not only requires employees to innovate in digestion and absorption, but also encourages employees to innovate independently and constantly carry out small inventions, small innovations and small creations. In short, through solid work, we can ensure that the technological development of the enterprise does not fall behind, and can continue to lead the level of the same industry at home and abroad, and strive to form our own technological patents and product brands

IV. management changes

the competition in the book printing market depends on high efficiency, and fast fish eat slow fish. Second, relying on low cost, whoever has low price, excellent quality and good service will win all. Therefore, as the management of Indian enterprises, one should be simple. That is, the management team must be lean and the procedures must be simplified. We will drastically reduce redundant staff and promote cross employment. We will be able to do more than one job without raising idle people. As for the management department, if it can be reduced, it can be reduced, and if it can be combined, it can be combined. It is not necessary to set posts according to people. We should focus on production, production, operation, market and efficiency. Do not engage in wrangling, put an end to buck passing, integrate responsibility, power and interests, strengthen assessment, dynamic management, and survival of the fittest. The second is to improve efficiency. In the face of the rapidly changing printing market, once you have a keen grasp of customer information, you should rush to the scene at the first time, sign contracts quickly, print quickly, and deliver products to customers as soon as possible. With high-efficiency production and high-quality service, we can meet the requirements of customers, constantly grab more and more orders, and ensure the normal production of the enterprise. Practice has proved that only by achieving low cost and high efficiency in the management of printing enterprises can they defeat their rivals and win success. Otherwise, we can only retreat step by step

v. talent change

book printing enterprises are typical processing enterprises with supplied materials. For a long time, both sides have been out, neither worrying about contracting tasks, nor responsible for product sales. Concentrate on production. Therefore, the talent structure of enterprises shows the characteristics of small quantity, low quality, unreasonable structure and serious loss. The so-called "few", that is, there are few highly qualified talents with real professional counterparts, less than 5% of employees; The so-called poor means that a large number of talents are experienced and applied talents, and there is a serious shortage of talents with deep theoretical foundation and independent innovation ability. The so-called unreasonable structure means that a large number of college and technical secondary school graduates are accumulated in schools, hospitals and kindergartens where enterprises run society, and there are not many professionals in production line and management technology positions. The so-called loss is serious. That is, peacocks fly southeast, almost becoming a trend. Now, book and magazine printing enterprises have completely entered the wave of market competition, and live parts have to be contracted by themselves, and the competition is fierce; Production depends on oneself, and the enterprise management and technical force are weak; The main and auxiliary materials are purchased by oneself and are all cash transactions; The whole development of the enterprise depends on self realization, and the barrel short board effect of talents is obvious. Therefore, team building that focuses on talents has never been as serious and urgent as it is now. The top priority is to do a good job in the construction of three types of talents. The first is to attract talents. We should not only pay attention to relationship management and interest management, but also pay attention to emotional management and alliance management, and take management as a career, so that management talents can become the most valuable talents of the enterprise, with interests tilted, key protection and full support. Second, technical talents. For top-notch talents who can not only skillfully operate and master high-tech equipment, but also continuously innovate technology, we should strengthen training, reward and protection. Retain talents with interests, treatment, career, feelings, etc. Third, management talents. We should focus on the promotion and appointment of management talents who are bold in reform, innovate mechanisms, increase revenue and reduce expenditure, revitalize resources, and invigorate enterprises, so as to give full play to their role in promoting the reform and development of enterprises

VI. production changes

with the implementation of the two-level bidding system for textbooks operated by publishing houses and textbooks printed by printing houses by educational administrative departments, the slack and peak seasons of textbook production are more obvious. In the past, the peak production season of the printing factory was eight months, and the off-season was four months. Now it is eight months in the off-season and four months in the peak season. The result is that after four months of production, it is not only difficult for enterprises to survive, but also many enterprises have suffered serious losses and are even on the verge of bankruptcy. Therefore, in order to survive, book printing enterprises must fight against each other and adjust the industrial structure, that is, to give priority to one industry and develop in multiple ways. The so-called "one owner first" means to constantly give up the main business of textbook and textbook printing, make full use of existing equipment, technology, factory buildings, markets, brands, etc., consolidate old varieties, expand new customers, and work hard to increase the total amount, so as to make up for the huge losses caused by the increasing price reduction of textbooks. The so-called diversified development is to make an issue of the extension of printing business. Carry out newspaper printing, expand packaging and carton production business, and try to engage in special printing. The new business has the characteristics of broad market, rapid development, no slack season and balanced production. It can form resource sharing and complementary advantages with textbook production. Practice has proved that one industry oriented and diversified development is the only way for book printing enterprises to get rid of difficulties and achieve sound development

VII. Business changes

as a book printing enterprise, under the protection of the planned economic policy for a long time, it is only used to a single production and operation, that is, processing according to the order, completing the printing and packaging labor, and sending out the book products. Now, in the face of a complex, fierce and volatile market economy, book printing enterprises must do two things. First, carry out all-round business activities. We should not only deal with state-owned publishing units, but also with individual booksellers, and even cooperate with agents with new printing sources. We should not only engage in market operation, but also engage in the management of insiders and property. We should take all production factors and resources of the enterprise as the objects of operation, and use the methods of operation to revitalize, develop and utilize them to give full play to their maximum efficiency. Like nuclear fission, all relevant elements in the system will undergo physical and chemical reactions to form new and greater energy to promote the development of enterprises. Second, carry out capital management. That is, the land, assets, brands, funds, and even talents of enterprises can be used as capital in the market

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