Peugeot hit a 3% share in 2015
"our goal is to obtain a 2% - 8% market share in China." On January 13, longbowen, the global president of Peugeot motor, was very interested when talking about the Chinese market in an interview with global media
as a supplement, Zimmerman, general manager of Dongfeng Peugeot, who participated in the meeting, told that Peugeot's market share in China was 1.3% in 2010, and by 2015, Peugeot is expected to obtain a market share of nearly 3% in China
the reason why longbowen is eager to hold a global media conference is that in the past 2010, Peugeot sold 2.142 million vehicles worldwide, setting a historical record since the brand was founded 200 years ago. It is worth noting that in the series of figures he showed in 2010, the proportion of markets outside Europe and the growth rate of the Chinese market deserve attention
first, sales in markets outside Europe accounted for 46% of its total sales, an increase of 6 percentage points over 2009, which means that Peugeot's internationalization process has made progress. Second, in China, Peugeot sold 151000 vehicles, up 35.3% year-on-year
in line with the longbowen global conference, PSA Peugeot Citroen Group also announced its 2010 results on January 13, with an annual sales volume of a record 3.6 million vehicles. Peugeot Citroen Group's sales volume in China hit another record, with 375600 vehicles, an increase of 38% over 2009, and a market share of 3.3%
Lang Bowen also said that Peugeot motor has been affected by the "11.15" fire in Shanghai and the fire in the CCTV new site auxiliary building for two consecutive years, consolidating its position as the world's largest French auto brand. Last year, Peugeot motor's market share in the world was 3%, and last year's sales increased by 16.3%. At present, Peugeot is the ninth automobile brand in the world, and the company aims to rise to the seventh place by 2015
according to Peugeot's plan, Peugeot's target in China is 500000 units in 2015, when China will also become Peugeot's largest auto market in the world. In order to realize this plan, Peugeot will launch 15 new cars worldwide from, and at least one new car produced locally with improved clinical symptoms will be launched every year
so far, Dongfeng Peugeot's product line is not broad. There are only five models on sale, including 207 hatchback, 207 hatchback, 307 hatchback, 307 hatchback and 408. As the main model of Peugeot in China, the current sales volume of 408 has accounted for 25% of the overall sales volume of Dongfeng Peugeot, with a total of 42000 units sold in 2010
in 2011, Peugeot's target in China is 200000 units. By introducing four models, the domestic Peugeot 508 and imported 3008 are very noteworthy. This is also the first time that Peugeot has entered the intermediate vehicle and cross-border SUV market in China
not surprisingly, Peugeot 508 will appear during this year's Shanghai auto show. "I can reveal that Peugeot 508 will be launched in the middle of this year, which will help Peugeot to a higher level." Zimmerman stressed that the Peugeot 508 took into account the needs of the Chinese market at the design stage, such as a spacious rear row space
Zimmerman said that through the market research of competitive models in the market segment, in the field of medium and high-end automobiles, there are generally three grades of monthly sales of "3000", "7000" and "12000". "It is hoped that 508 will soon enter the level of 7000 vehicles sold per month and strive to develop towards 12000 vehicles sold per month."
in terms of new products, Peugeot's R & D center in Shanghai has been brewing for a long time, and the global synchronous products developed for China's automobile market are expected to appear this year
in addition to the rapid introduction of new products, Peugeot's main way to improve sales is to expand its dealer network. "In the future, the network scale of 500 dealers in China will be realized to ensure the smooth flow of product channels." Zimmerman said
it is worth noting that at present, the joint venture project between PSA Peugeot Citroen and China Chang'an does not involve the Peugeot brand. Will this affect whether with the development of the experimental machine industry, the production of experimental machines has moved towards the scope and influenced the development of Peugeot in China? Zimmerman's answer is No. "Until 2015, the important task of Peugeot motor in China is to deepen cooperation with Dongfeng Motor, and the two sides have formulated a five-year plan."
this means that before 2015, the joint venture between Chang'an and PSA Peugeot Citroen is unlikely to produce Peugeot brand models, and the development of Peugeot in China will depend entirely on cooperation with Dongfeng